Portfolio
Recent Work
Here are some projects that I’m proud of– you can see how each small business got a website that was tailored to their individual business goals.
Customer Since 2021
eCommerce Flowers & Gift Shop
This beautiful Michigan flower shop & gift store needed emergency website rescue. A digital marketing agency had set up the website– but it had major problems.
The website was built with a bloated theme and a page builder. Pages were incomplete and the layout was broken in many areas, depending on the screen size. Many images were massively oversized and took ages to load– if they ever loaded at all. The errors and load time were certainly costing the website big time in SEO.
The marketing agency had stopped responding to her emails and calls. Her prices had changed and some products listed on the site were unavailable, but the owner didn’t have the ability to make updates.
After we were introduced by another client of mine, I assessed the situation and gave her a quote to rebuild her website with best practices and then take over its maintenance and updates. I also assisted her in transferring her website to her own control without the involvement of the previous agency.
I converted the theme to use modern WordPress best practices, keeping the same fonts and color scheme but making the website fast and easy to navigate. I continue to maintain the website and keep it up-to-date.
Customer Since 2019
Blog and adventure photography website
This site was converted to use the modern WordPress Block Editor, from the existing Beaver Builder design. The new theme is easy to use and fundamentally faster. It also plays nice with the ad network, which makes the website profitable (but which unavoidably burdens website performance).
I wasn’t the visual designer in this project– design was outsourced and given to me in the form of a branding document and layout templates. Without needing mockups for every page, I was able to deliver the client’s vision for her redesigned website.
This website had a ton of historical SEO value that needed to be preserved. It can be a challenge to rebuild a high-value website because changing the code can alter the way that Google understands your website, and in turn, your search ranking.
So if you’ve spent months or years building a website that’s getting a lot of traffic, make sure (like my client did) that you hire someone who is experienced and technical. Otherwise, you could end up with a website that looks great, but that Google doesn’t even recognize as the same site you started with.
The redesign of this website went perfectly, and the site has continued to be more and more profitable ever since.
Customer Since 2021
Board game “Outrun the Bear”
Website for an upcoming tabletop board game called “Outrun the Bear”, with an emphasis on growing its mailing list. All the beautiful artwork is the work of illustrator Andrea Alemanno.
Customer Since 2021
G’s Cutting Solutions
A new welding and metalworking service, local to me in Rio Rico, AZ and serving the greater Tucson, AZ area, needed a website to showcase their custom designs and mobile welding service.
Customer Since 2012
Custom Agronomic Solutions
This landscape & property maintenance company, a customer of mine since 2012, recently completed a branding refresh. I worked with an outside contractor to deliver a logo that represented their brand accurately as a landscape contractor that primarily uses chemical sprays to clear weeds out– requiring a different type of brand “feel” than a typical landscaping company.
Their new website is accessible, loads quickly, and looks great on mobile.
Customer Since 2013
Acupuncture Fertility Specialists
An acupuncture clinic operating in Sacramento has had several website refreshes since I began working with them in 2013. The most recent refresh, shown here, happened in early 2020. At that time I upgraded the behind-the-scenes code to make their site faster and more future-proof.
Their branding is soft, calming, and feminine, and their site is informative and easy to navigate. As a result, it generates a lot of organic traffic from visitors who find them on Google and reach out via the contact form.
Customer Since 2018
Rivadavia Driving School
This company, which provides behind-the-wheel driving instruction for teens and adults, needed a design refresh and online booking functionality when we met in early 2018. They wanted their customers to be able to book and pre-pay for their appointments anytime day or night, seven days a week. I configured a custom solution to their complex business needs using a high-quality, secure, well-supported WordPress appointment booking plugin.
Customer Since 2016
The Red Door Gallery– eCommerce for art sales
Local artist CK Wearden, whose work is featured in her studio The Red Door Gallery, needed a website with eCommerce in order to market and sell her works online. Her website features large, high resolution images of her work and yet loads quickly and is easy to use on both mobile and desktop.
Customer Since 2020
Marion M. S.– Blogger, Photographer
Instagram influencer Marion M. S. needed a web shop to sell her digital products. We developed a site that reflected her aesthetic and kept her brand consistent across all her digital platforms. The site is geared towards sales in every way.
Behind the scenes, Marion’s site is built using best practice current WordPress theme development practices. That means that she is able to use the block editor to easily change or add to her content without needing to touch code or tack on a plugin just to get the layout right.
PSST!
Did you notice how long many of my clients have been with me?
You may be interested to learn more about the website care plan to find out why clients stay with me for so long, even though I have never and will never require contracts.
Ready to get a website that makes your business more profitable and your life that much easier?
Contact me to get the conversation started and download the pricing guide.
