For small business owners

Frequently Asked Questions

When your business depends on how well your website is performing, a little knowledge can save you a lot of headaches. I’ve collected the questions I get asked the most and here’s the answers.

September 16, 2021

Does my business need a mailing list?

Yes, you need an email list. Whether you run a service business, sell products, write a niche monetized blog, or however you make money with your website– cultivating a mailing list will increase your profits. How? If your business tends to have a quick purchase decision and repeat customers, a mailing list will make more […]

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August 12, 2021

How does Google decide which websites rank for a given search term?

Now that you’ve launched your new website, you may be wondering when you can expect to see good results from search engines like Google. The goal is to get your website ranking for search queries that are related to your products and services, like “[your service] + near me” or [“product” + [your location]”. But […]

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July 29, 2021

How can I get my website to #1 on Google?

That’s the million dollar question, right? Everyone wants their website to be the top of the search results for the keywords and questions that their customers are searching for. And there’s plenty of agencies and individuals selling SEO (Search Engine Optimization) services and claiming that they can ensure your website is #1. But no one […]

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July 13, 2021

What’s the difference between a $500 website and a $5000 website?

If you’ve ever googled “how much does a website cost” you probably noticed that there’s a huge price range. Why does one designer charge $500 when another charges, for example, $5000? You might be thinking “For $5000, that web designer better wash and fold my laundry and change my oil while she’s at it.” Fair […]

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June 16, 2021

Do I need to pay for email, or should I use the free email that comes with my web host?

There’s a lot of choices when it comes to who handles your email. Basically your options fall under 3 different categories: Free email from a provider like gmail or yahoo– yourname@gmail.com ‘Free’ branded email from your web host, bundled into your web hosting fee– yourname@yourdomain.com Paid branded email service from a provider like Google Workspace– […]

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June 11, 2021

I’m not a writer– how can I come up with content for my website?

When you’re trying to grow your business, do bookkeeping, handle the latest supply chain issues, answer phones, file tax returns, and manage employees– not to mention actually doing the actual work of providing services or products– the LAST thing you may want to take on is writing the content for your own website. You’re not […]

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June 8, 2021

How can I attract better customers with my website?

If you’ve ever experienced the trend of getting a ton of leads through your contact forms that don’t seem to have two cents to rub together to pay for your services, I’ve got some practical tips and tweaks to improve your website and attract much better customers to your website. In an ideal world, wouldn’t […]

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October 1, 2020

Should I use a DIY web builder like Squarespace, Wix, or Shopify?

I am a web designer who primarily works with WordPress– if I felt that there was another platform that was better for the businesses I serve, then I’d switch to that one. But I’m going to be super honest and transparent about the pros and the cons, as I see them, so that YOU can […]

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