FOR SMALL BUSINESS OWNERS
Frequently Asked Questions
When your business depends on how well your website is performing, a little knowledge can save you a lot of headaches. I’ve collected the questions I get asked the most and here’s the answers.
Getting started with a website for your business
When it comes to a website, there’s no one size fits all. As a web designer, I typically work with businesses that have a significant part of their business happening online. Sometimes that’s the attracting, funneling and nurturing of traffic into sales leads (that’s common to almost every business); sometimes that’s eCommerce; sometimes it’s online…Keep Reading →
The first page on your website– the home page– can be tricky. Generally, we want each page on a website to have one, simple goal– to make sure that your users don’t have any confusion about what the next step is. But the home page has to do more. For example, if you are a…Keep Reading →
Even though cost is not the only factor you’re considering, I understand many wonder ‘how much does a website cost?’. If you’re eager to get right down to brass tacks, please download my pricing guide– it’ll give you a range to work with and we can talk about your particular business needs to narrow things…Keep Reading →
I am a web designer who primarily works with WordPress– if I felt that there was another platform that was better for the businesses I serve, then I’d switch to that one. But I’m going to be super honest and transparent about the pros and the cons, as I see them, so that you can…Keep Reading →
Yes, getting a better website can not only make your business look professional and high-end, but it really can grow your business and make it more profitable. This article will cover how improving your website can lower your customer acquisition cost, be more persuasive to your potential customers, help you raise prices with less pushback,…Keep Reading →
If you’re wondering how much does it cost to redesign a website, you’re in the right place. I’m going to go over: How you know when it’s time to redesign your website What factors affect how much a website redesign costs How to redesign your Shopify or Squarespace website in WordPress and how much should…Keep Reading →
Getting more traffic & customers
Can writing for my website and social media help my business? (A beginner’s guide to content marketing)
If your website has been around a while, but you are consistently getting low traffic, you might be frustrated and at a loss as to why. Many times, the reason is that your website doesn’t have enough content. How content marketing makes your website more effective If you are a service business, you might have…Keep Reading →
Now that your website has launched, you may be wondering when you can expect to see good results. We’ll talk about where website visitors come from, and how you can get more. Types of website traffic Visitors to your website can be grouped into a few different buckets. Paid search You might use ad campaigns…Keep Reading →
Everyone has something to teach. Many are spending hours every week (or every day!) creating high-value educational content on YouTube, Instagram, TikTok, or Facebook– content that gets likes and views and that people find genuinely helpful and valuable. Can this be turned into a stable, profitable business? Yes! This article will cover how.
14 April 2022 edit: The Google My Business program has been, a few months ago, renamed Google Business Profile. I know that business owners will probably still be thinking about it and searching for it by both names for a little while, so I haven’t purged every old reference to Google My Business. If you’re…Keep Reading →
Yes! Customer reviews are very important and can really help your business. Not having reviews can make your business seem new or untrustworthy. On the other hand, featuring reviews from real customers can build trust and overcome objections or concerns. If you’ve got great reviews already on different websites like Yelp, Google My Business, or…Keep Reading →
Yes, you need an email list. Whether you run a service business, sell products, write a niche monetized blog, or however you make money with your website– cultivating a mailing list will increase your profits. I’ll explain what your mailing list is for, why it’s better than social media, how to set one up, and…Keep Reading →
Handling your business (and life!) online
When you’re a small business owner, and especially once you get your business online, the amount of email you get can get pretty overwhelming. Claims of waiting fortunes from Nigerian princes, loads of social media notifications, endless transactional and marketing emails from the businesses you deal with, and (hopefully!) email leads from your website…it adds…Keep Reading →
Scam emails, phone calls, and letters are on the rise. As businesses get serious about their web presence, scammers see opportunities to deceive or take advantage of us. I don’t want you to fall victim to these scammers! Common types of scams include: Telling you there’s a problem with your website and they can fix…Keep Reading →
There’s a lot of choices when it comes to who handles your email. But dealing with email can be a huge headache, and the choices you make can affect how your customers perceive your brand. Your email setup can even lead to your emails going entirely unseen by the recipient! This article will cover the…Keep Reading →
Hackers are almost never going after your site in particular. But that doesn’t mean you’re not at risk. If you’ve ever wondered whether you as a small business owner should really be concerned about protecting yourself from getting hacked, the answer is yes– you absolutely need to. You don’t need to attract the particular attention of…Keep Reading →
In the unprecedented situation that the COVID-19 pandemic has presented, a lot of businesses are scrambling for ways to support their community. That can mean charitable outreach, but it can also mean just staying afloat to continue to provide steady work for their employees. Here’s a quick list of what steps both services and brick…Keep Reading →
Ready to get started on a website of your own?
Contact me today to start the conversation about your website and download the pricing guide too.