Category: Digital Marketing

If your website has been around a while, but you are consistently getting low traffic, you might be frustrated and at a loss as to why. Many times, the reason is that your website doesn’t have enough content. How content marketing makes your website more effective If you are a service business, you might have […]

Now that your website has launched, you may be wondering when you can expect to see good results. We’ll talk about where website visitors come from, and how you can get more. Types of website traffic Visitors to your website can be grouped into a few different buckets. Paid search You might use ad campaigns […]

Everyone has something to teach. Many are spending hours every week (or every day!) creating high-value educational content on YouTube, Instagram, TikTok, or Facebook– content that gets likes and views and that people find genuinely helpful and valuable. Can this be turned into a stable, profitable business? Yes! This article will cover how.

14 April 2022 edit: The Google My Business program has been, a few months ago, renamed Google Business Profile. I know that business owners will probably still be thinking about it and searching for it by both names for a little while, so I haven’t purged every old reference to Google My Business. If you’re […]

Yes! Customer reviews are very important and can really help your business. Not having reviews can make your business seem new or untrustworthy. On the other hand, featuring reviews from real customers can build trust and overcome objections or concerns. If you’ve got great reviews already on different websites like Yelp, Google My Business, or […]

Yes, you need an email list. Whether you run a service business, sell products, write a niche monetized blog, or however you make money with your website– cultivating a mailing list will increase your profits. I’ll explain what your mailing list is for, why it’s better than social media, how to set one up, and […]

This is a high-level look at how search engines weigh and measure different factors relating to your website, and introduces the topic of how to optimize your website to rank higher in search engine results. For further reading, please see also: How can I get my website to #1 on Google? (The real, boring way)– […]

Everyone wants their website to be the top of the search results for the keywords and questions that their customers are searching for. Here’s the real, boring facts on how to improve your website’s SEO.

When you’re trying to grow your business, do bookkeeping, handle the latest supply chain issues, answer phones, file tax returns, and manage employees– not to mention actually doing the actual work of providing services or products– the LAST thing you may want to take on is writing the content for your own website. You’re not […]