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Category: Digital Marketing

Articles about how to get more traffic & customers for your small business. Covers content marketing, customer reviews, link building, and more.

Can writing for my website and social media help my business? (A beginner’s guide to content marketing)

Posted on April 11, 2022
Can writing for my website and social media help my business? (A beginner’s guide to content marketing)

If your website has been around a while, but you are consistently getting low traffic, you might be frustrated and at a loss as to why. Many times, the reason is that your website doesn’t have enough content. How content marketing makes your website more effective If you are a service business, you might have […]

Posted in Digital Marketing

What should I do after my new website launches?

Posted on March 9, 2022 (Updated April 23, 2022)
What should I do after my new website launches?

Now that your website has launched, you may be wondering when you can expect to see good results. We’ll talk about where website visitors come from, and how you can get more. Types of website traffic Paid search You might use ad campaigns to direct paid traffic to your website. This includes things like Google […]

Posted in Digital Marketing

How can I build and sell an online course?

Posted on November 11, 2021 (Updated April 22, 2022)
How can I build and sell an online course?

Everyone has something to teach. Many are spending hours every week (or every day!) creating high-value educational content on YouTube, Instagram, TikTok, or Facebook– content that gets likes and views and that people find genuinely helpful and valuable. Can this be turned into a stable, profitable business? Yes! This article will cover how.

Posted in Digital Marketing

What’s Google My Business, and do I need it?

Posted on November 2, 2021 (Updated April 23, 2022)
What’s Google My Business, and do I need it?

14 April 2022 edit: The Google My Business program has been, a few months ago, renamed Google Business Profile. I know that business owners will probably still be thinking about it and searching for it by both names for a little while, so I haven’t purged every old reference to Google My Business. If you’re […]

Posted in Digital Marketing

Are customer reviews important? Why?

Posted on October 12, 2021 (Updated April 23, 2022)
Are customer reviews important? Why?

Yes! Customer reviews are very important and can really help your business. Not having reviews can make your business seem new or untrustworthy. On the other hand, featuring reviews from real customers can build trust and overcome objections or concerns. If you’ve got great reviews already on different websites like Yelp, Google My Business, or […]

Posted in Digital Marketing

Does my business need a mailing list?

Posted on September 16, 2021 (Updated April 7, 2022)
Does my business need a mailing list?

Yes, you need an email list. Whether you run a service business, sell products, write a niche monetized blog, or however you make money with your website– cultivating a mailing list will increase your profits. I’ll explain what your mailing list is for, why it’s better than social media, how to set one up, and […]

Posted in Digital Marketing

How do search engines work? What factors help my website rank in the top search results?

Posted on August 12, 2021 (Updated April 17, 2022)
How do search engines work? What factors help my website rank in the top search results?

This is a high-level look at how search engines weigh and measure different factors relating to your website, and introduces the topic of how to optimize your website to rank higher in search engine results. For further reading, please see also: How can I get my website to #1 on Google? (The real, boring way)– […]

Posted in Digital Marketing

How can I get my website to #1 on Google? (The real, boring way)

Posted on July 29, 2021 (Updated April 7, 2022)
How can I get my website to #1 on Google? (The real, boring way)

Everyone wants their website to be the top of the search results for the keywords and questions that their customers are searching for. Here’s the real, boring facts on how to improve your website’s SEO.

Posted in Digital Marketing

I’m not a writer– how can I come up with content for my website?

Posted on June 11, 2021 (Updated April 21, 2022)
I’m not a writer– how can I come up with content for my website?

When you’re trying to grow your business, do bookkeeping, handle the latest supply chain issues, answer phones, file tax returns, and manage employees– not to mention actually doing the actual work of providing services or products– the LAST thing you may want to take on is writing the content for your own website. You’re not […]

Posted in Digital Marketing

Latest Questions

  • Can writing for my website and social media help my business? (A beginner’s guide to content marketing)
  • What should I do after my new website launches?
  • How Much Does a Website Redesign Cost in 2022? (Full Breakdown)
  • How can I build and sell an online course?
  • What’s Google My Business, and do I need it?
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About the author

I'm a web designer near Tucson, AZ and I write these articles to help business owners (including my clients) be more informed and empowered about their websites.

About Kelsey

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