Have you faced any of these website maintenance challenges?
You know you need to update, but you’re afraid you’ll break your site– because that’s what happened last time.
A customer told you that when they visited your site, they saw a blank page, an error, or were redirected to another site. Yikes!
You want to make changes to your site, but you can’t log in or you don’t want to touch the code. So your site stays out-of-date.
You are not alone.
Owning a business in 2020 means that your online presence gets more important every day. And as websites get more and more crucial to your success, they also get more complex. But you don’t need to spend your nights and weekends worrying about a broken site, or a site that isn’t working for your business anymore. You just need a little help from a trusted pro!
These 6 features will supercharge your website:
Fast, Secure Web Hosting
All care plans come with web hosting included. Your site will be hosted on a server with industry best practice security and is tuned for performance, so your site will be blazing fast for your customers. Plus, you get to skip all those annoying upsell emails from the big web hosting guys.
Managed Security & Backups
I apply updates to your website software as necessary, and I keep an eye out for critical security updates so your site stays secure. I test updates first to be sure they’re not going to break your site, and if anything goes wrong, I’m there to fix it. Regular backups further protect against data loss.
Your content never has to be out of date. I make sites that are easy for you to update yourself, but your plan also includes a weekly measure of my time to do things for you like adding eCommerce products, changing text, or adding blog posts. An up-to-date site is just an email away. See the FAQ for more.
Analytics At Your Fingertips
You can always see how many people are visiting your site, how they got there, and what they look at while they’re on your site. No more guessing what’s working, what’s not, or where to spend your ad budget (or time).
FREE Design Refresh Every 24 months
Brands evolve, and design trends change! To make sure your site is always current and “up to code” with modern best practices, I include a design refresh every 24 months. For more info about what’s involved in a refresh, see the FAQ below.
Care plans include hundreds of dollars worth of premium software licenses that can supercharge your site– without having to find, vet, and keep up with monthly or yearly subscription fees. Depending on your site, your care plan could actually pay for itself in those savings alone!
Let’s chat about your website.
Frequently Asked Questions
Q: What kind of content updates can you do for me weekly with a care plan?
A: Anything that constitutes a minor change to your site or its content. Adding or changing text to an existing page or swapping out a picture is a minor change. Adding a blog post or a static page using an existing template is minor. I ask that you email me the updates that you need once per week, providing at least a day or two in advance to allow me time to schedule your updates (depending on how involved they are).
Sometimes, you’ll want major changes. For example, if you are a travel blogger with a website that does not have eCommerce, and you want to start to start selling a coffee table book of your photography, that would be a major addition to the functionality of your site, and would fall outside your existing support plan. For those types of requests, I’m happy to quote you at my discounted rate for preferred clients.
Q: What’s this about premium software? I thought WordPress was free.
A: WordPress, and all the plugins that extend the functionality of WordPress, are open-source. But there are many third-party plugins that extend the functionality of a basic WordPress site. For example, Woocommerce, the most popular eCommerce plugin for WordPress, is free. And it’s pretty powerful– you can start selling anything from a digital download to a physical product for free using plain old WordPress + Woocommerce.
But many find that they have additional, more customized, requirements to really run their store the way they want. For example, you might want to have a loyalty program where returning customers earn points on each purchase that they can spend at your store. Or you might have a wholesale pricing tier for resellers of your products. Or you might sell blocks of time on a recurring basis and need a booking system and a system to automate billing to work together.
Buying all these plugins can get expensive. (It’s still generally cheaper than doing the same thing without WordPress, but that’s a topic for another time.) And most of them require, not a one-time purchase, but a yearly subscription in order to keep getting updates to these plugins. Happily, I provide access to these plugins at no additional cost with my support plans. I can do this because I have developer licenses purchased at bulk discount.
For as long as you are my client, you’ll be able to use these premium plugins at no additional cost. That brings us to the next question…
Q: What happens if I want to stop service? Will my site keep working?
A: Yes. You are totally free to pick up your site and take your business elsewhere at any time. (Billing is month-to-month.) You own your site. Most of my clients have been with me for years, but it’s not because I have long contracts!
Since my support includes web hosting, which is how your site is made available on the internet, you’ll need to find another web host and pay them monthly or yearly to host your site. Usually, they will migrate your site for free in order to get your business. I can wrap up your site in a migration-friendly package and send it along to you, and you can arrange to have them take it from there.
If you have made use of premium plugins (see question # 2 above), nothing will change. Your site will keep working. However, you’ll need to purchase the licenses to use the premium plugins on your own (unless your new host pays for them for you) and keep the fees up to date. If you don’t, you won’t be able to update those plugins, which can lead to security issues like a hacked site.
Q: What’s covered under a “design refresh”?
A: Design refresh includes updating the look & feel of your site, but also making sure that your site is current behind-the-scenes as well. For example, as new mobile devices come on the market and screen sizes in general change, adjustments to image sizes, font sizes, or other minor layout issues might be best. I design sites that work flexibly on a very wide spectrum of screen sizes, so I find the 24 month schedule is well suited to keep sites looking their best.
Do you have another question? Click the button below to go to the contact form and ask away.