Should I use a DIY web builder like Squarespace, Wix, or Shopify?
You’ve probably heard a pitch for a DIY website builder recently! If you’re a business owner, it might seem like they’re beating down your door to tell you that websites are easy and quick and you can have yours up by the weekend without ever touching code. So what’s the real deal? Obviously, I am…
Continue reading ›Is security really important? Why would anyone hack MY site?
Hackers aren’t after your site in particular (at least, 99% of the time they’re not), but that doesn’t mean you’re not at risk. If you’ve ever wondered whether you as a small business owner should really be concerned about protecting yourself from getting hacked, the answer is yes– you absolutely need to. You don’t need to…
Continue reading ›How can small businesses respond to COVID-19?
In an unprecedented situation like the novel coronavirus (COVID-19) pandemic that has affected the globe, many businesses are scrambling for ways to support their communities, including in charitable outreach or by staying afloat to continue to provide steady work for their employees. Here’s a quick list of what steps both services and brick and mortar…
Continue reading ›How much does a website cost?
Even though cost is not the only factor you’re considering when you’re in the market for a website, I understand that it’s an important question. If you’re eager to get right down to brass tacks, you can head over to my interactive quote request form that asks you a few questions about your business and…
Continue reading ›What is SEO, and how can I improve my website’s search ranking?
When it comes to your website, just publishing your content doesn’t mean it will get seen. In order to get that traffic, you’ve got to have a strategy to get on the search engine results pages when people search for your content. Search engine optimization, abbreviated SEO, is an umbrella term for improving a site’s…
Continue reading ›What is a web host and which is the best one?
When you are planning a website, one of your first steps may be to shop for a web host. This is a very important choice, because a web host is where your website will “live” and it will affect your website’s speed, security, and reliability. Essentially, a web host is someone you pay to store…
Continue reading ›I’ve got a Facebook page– do I really need a website?
When it comes to a website, there’s no one size fits all. In my area of expertise, I focus on businesses that have a significant part of their business happening online. Sometimes that’s the attracting, funneling and nurturing of traffic into sales leads (that’s common to almost every business); sometimes that’s eCommerce; sometimes it’s online…
Continue reading ›Should I add social media links to my website?
Recently, I was asked by a client if they should be connecting their social media accounts to their website. In other words, adding links in the form of icons, buttons, badges, or a “social media sharing bar”– whatever you want to call it. The answer to this is, as with many matters in life, it depends….
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