Frequently Asked Questions

Knowledge is power. Here’s plain language explanations of important topics like content marketing, SEO, website jargon, security, website speed, and more.


  • Do I need to pay for email, or should I use the free email that comes with my web host?

    June 16, 2021

    There’s a lot of choices when it comes to who handles your email. Basically your options fall under 3 different categories: Free email from a provider like gmail or yahoo– yourname@gmail.com ‘Free’ branded email from your web host, bundled into your web hosting fee– yourname@yourdomain.com Paid branded email service from a provider like Google Workspace–…

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  • I’m not a writer– how can I come up with content for my website?

    June 11, 2021

    When you’re trying to grow your business, do bookkeeping, handle the latest supply chain issues, answer phones, file tax returns, and manage employees– not to mention actually doing the actual work of providing services or products– the LAST thing you may want to take on is writing the content for your own website. You’re not…

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  • desktop computer with traffic statistics

    How can I attract better customers with my website?

    June 8, 2021

    If you’ve ever experienced the trend of getting a ton of leads through your contact forms that don’t seem to have two cents to rub together to pay for your services, I’ve got some practical tips and tweaks to improve your website and attract much better customers to your website. In an ideal world, wouldn’t…

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  • laptop computer open on desk in well-lit office

    Should I use a DIY web builder like Squarespace, Wix, or Shopify?

    October 1, 2020

    You’ve probably heard a pitch for a DIY website builder recently! If you’re a business owner, it might seem like they’re beating down your door to tell you that websites are easy and quick and you can have yours up by the weekend without ever touching code. So what’s the real deal? Obviously, I am…

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  • hacker dude in a beanie uses a laptop

    Is security really important? Why would anyone hack MY site?

    May 30, 2020

    Hackers aren’t after your site in particular (at least, 99% of the time they’re not), but that doesn’t mean you’re not at risk. If you’ve ever wondered whether you as a small business owner should really be concerned about protecting yourself from getting hacked, the answer is yes– you absolutely need to. You don’t need to…

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  • Covid 19 macro

    How can small businesses respond to COVID-19?

    March 31, 2020

    In an unprecedented situation like the novel coronavirus (COVID-19) pandemic that has affected the globe, many businesses are scrambling for ways to support their communities, including in charitable outreach or by staying afloat to continue to provide steady work for their employees. Here’s a quick list of what steps both services and brick and mortar…

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  • getting business finances in order

    How much does a website cost?

    March 18, 2020

    Even though cost is not the only factor you’re considering when you’re in the market for a website, I understand that it’s an important question. If you’re eager to get right down to brass tacks, you can head over to my interactive quote request form that asks you a few questions about your business and…

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  • business owner typing on laptop computer

    What is SEO, and how can I improve my website’s search ranking?

    March 10, 2020

    “Build it, and they will come.” This famous movie quote has become a huge cliche in internet content writing, mostly repeated to point out how it’s actually not true. Unless you’re literally the only person on the internet writing about a subject that people are searching for, you’re going to have to compete to get…

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