The short answer is: generally hackers are not after your site in particular. I’ll explain what is behind the many instances of insignificant sites being hacked, and I conclude with a real-life example of why security is important– even if your site doesn’t seem like a likely target. Most hacking is not targeted, so you…
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How can small businesses respond to COVID-19?
In an unprecedented situation like the novel coronavirus (COVID-19) pandemic that has affected the globe, many businesses are scrambling for ways to support their communities, including in charitable outreach or by staying afloat to continue to provide steady work for their employees. Here’s a quick list of what steps both services and brick and mortar…
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How much does a website cost?
I want to tell you today about the hardest question that I get asked all the time. “How much does a website cost?” Asking that question is like asking “How much does a house cost?” The answer, of course, is: it depends. The factors that affect the price tag on your website include the size…
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What is SEO, and how can I improve my website’s search ranking?
When it comes to your website, just publishing your content doesn’t mean it will get seen. In order to get that traffic, you’ve got to have a strategy to get on the search engine results pages when people search for your content. Search engine optimization, abbreviated SEO, is an umbrella term for improving a site’s…
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What is a web host and which is the best one?
When you are planning a website, one of your first steps may be to shop for a web host. This is a very important choice, because your web host is where your website will “live” and it will affect your website’s speed, security, and reliability. When it comes to picking a web host, your two…
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I’ve got a Facebook page– do I really need a website?
When it comes to a website, there’s no one size fits all. In my area of expertise, I focus on businesses that have a significant part of their business happening online. Sometimes that’s the attracting, funneling and nurturing of traffic into sales leads (that’s common to almost every business); sometimes that’s eCommerce; sometimes it’s online…
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Should I add social media links to my website?
Recently, I was asked by a client if they should be connecting their social media accounts to their website. In other words, adding links in the form of icons, buttons, badges, or a “social media sharing bar”– whatever you want to call it. The answer to this is, as with many matters in life, it depends….
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