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Custom Web Development


Designers, do you want a wordpress website that's as awesome on the inside as it is on the outside?

Picture this. You're a wordpress designer, and you've taken over an existing website. You want to add a section to the front page, so you log in. The sidebar is about as long as a Walgreen's receipt with all the added plugin submenus. You go to the front page (why are there 4 pages named Home?) and discover it's actually empty. The front page content is tucked away under Appearance > Widgets. Or maybe it's in a settings page of one of these plugin submenus. Anyways, you find it. You click a button that looks like it will add a block and add some text. You preview the results, holding your breath. Suddenly, the front page H2s are all red, the slideshow is broken, and there's naked shortcodes displaying on the front end. In the distance, sirens.

Yeah, I've been there. That may or may not have been an real-life experience. Shudder...

Your beautiful design deserves a back end that's not an actual dumpster fire. That's what I do.

Wordpress with Advanced Custom Fields Pro

I build Wordpress websites using Advanced Custom Fields (ACF), a powerful and efficient tool for making robust layouts that are intuitive, non-fragile, and super fast to load. That means when you hand over the site to your client, they will find it easy and fast to edit themselves.

How it works

For example, if the client wants to add a question to the Frequently Asked Questions page, they'll edit that page and find a button that says "Add FAQ". They'll click it, see a field each for a question + answer, and... that's it. They won't be able to break your design.

If they want to add an image to a gallery, they'll edit the page that gallery is on and they'll click "Add Image." They'll see the native wordpress "Add image" functionality. No additional gallery plugin needed. Same with a testimonial, a review, a portfolio item, etc, etc. No additional plugins, just built-in custom fields, intuitive, simple, easy.

You want it branded for your agency? You've got it. White labeled just for you.

Are your clients intimidated by Wordpress clutter? I'll hide it. They can get access to just the parts of their site that they need.

My guiding principles

Wordpress is a powerful tool that runs a third of sites for a reason. I believe in playing to its strengths– allowing sites to be edited by non-experts– while carefully avoiding its weaknesses.

That's why I make sites that:

  • Use only secure plugins
  • Thoughtfully separate style from structure
  • Use as few plugins as possible
  • Include functionality The Wordpress Way
  • Are accessible by default
  • Follow best practices for SEO and code performance

Successful sites will buoy your portfolio. That's what I do: fast loading, easy to edit, and always built with best on-page SEO practices.

This could be the beginning of a beautiful friendship.

Rock solid custom Wordpress themes, bringing your beautiful designs to life.

“Kelsey did an excellent job for me on very short notice. She was professional, organized, and executed the task (migration of a problematic Wordpress site) very quickly. I highly recommend her.”

Jacks McNamara,
Jacks M. —Writing & Art
Jacks McNamara

You focus on beautiful design with great UX– I'll code the back end!

How to be an expert at YOUR website (...without being a geek like me)


Still pondering, planning, or dreaming about your website or your online store? Take charge with this 5 part email mini course. You'll learn how to craft content that customers & Google alike will love, how to pick a good web host, and more. These are my 5 best tips for a successful website, with handy links throughout & a downloadable template for the perfect landing page.