White Label WordPress Development

Are you a WordPress designer who is looking to level up in the complexity and quality of the websites you deliver to your clients? Are you spending too much time coding and troubleshooting? I can bring your designs to life with exacting attention to detail.

I can help you spend half the time on your next project, command higher fees, and attract better clients.

Lean in to what you love, and leave the rest to me.

You can level up your business without changing your design process at all. Some design in-browser, some provide static images– I will turn what you give me into a fast-loading custom WP theme that’s client-proof and easy to use.

Ditch the hassle of struggling with code. Just say no to time-consuming & stressful troubleshooting, the copy-paste-pray cycle, code overwhelm, and all the other parts of this job that rob you of the life you wanted when you started your business.

Custom WordPress Development

Never say no to the big jobs again.

Completely Custom

I have  about 10 years of experience designing and building WordPress sites, and I value getting the details right. So you can be assured that what you envision will be exactly what you get– so feel free to be creative and dream big!

At the same time, when it comes to responsive behaviors, transitions, and other things that aren’t obvious from a site mockup, your design vision will be applied faithfully without you needing to spell out or mock up every frame or breakpoint.

Complex Functionality

The beautiful thing about WordPress is how it makes complex functionality manageable for non-coders. But putting all the pieces together in a way that’s simple to manage for your client can be pretty gnarly.

Until now. Because building out eCommerce, membership sites, LMS sites, and other complex WP challenges is right up my alley. So don’t shy away from this type of project anymore– I can help you be the hero who delivers it to your clients!

Easy to Use

Ever logged in to someone else’s WordPress website and been completely baffled by what you saw? Me too. That won’t be your experience. I make sure that editing is intuitive and straightforward, building things the WordPress Way. Bonus, you won’t have to worry that the next update will break things.

I made a video tour walking you through a recently developed WordPress website, and you can view it by clicking the link below!

My WordPress Development Process


During our initial discovery call, whether on the phone or by Zoom, we’ll discuss your client’s project and their challenges and objectives.

Scope of work & proposal

I’ll write out a detailed scope of work describing the project requirements so that everyone’s on the same page. This scope of work will also have our timeline and payment details. If everything looks good, I’ll send a link to pay the deposit (50% of the total fee) and that kicks off the project.


You’ll begin your design phase, using whatever tools suit your design process (whether that’s designing in browser, static images, or tools like Sketch, etc) and get final approval on the design from your client.

Building out the project

Once your client signs off on your design, my development phase begins. I develop the site locally and then present it to you for feedback.

Website Launch

Once you sign off on the final development version, it’s time to launch. If you are outsourcing maintenance of your client’s site to me through my white label care plan, I’ll deploy the website to its new home on a virtual private server, and if not, we’ll deploy to your client’s current hosting. I support and warranty for 3 weeks free of charge.

How is a bespoke custom theme different than using a page builder?

Building complex layouts without using any code is an amazing thing, and it’s a nice feature for some clients to be able to use a page builder to make changes and additions to their sites. But let’s face it– most clients never use them, and if they do, the results are not going to be designer-quality.

Instead, I create a completely custom WordPress theme and custom plugins, keeping your client’s site trim, lightweight and efficient.

All the different ways that your customer needs to present content, from custom page headers, footers, sidebars, post feeds, recipe cards, calls-to-action, mailing list signups, etc, will be built into custom blocks. These blocks are built with Advanced Custom Fields Pro and can be reused and combined endlessly on any page, creating layouts that are complex, yet easy to use.

Here’s how a custom built theme using modern WordPress features will improve your client’s life…

  • What you see on the back end is what you get on the front end.
  • No [shortcodes] in the back end [/because those are=”terrible”].
  • While blocks are incredibly easy to edit, clients won’t have a dizzying array of design options. They won’t be able to break your design by choosing the wrong value for padding, or off-brand colors or fonts.
  • If they have monetized their sites using Mediavine or another ad network, they won’t have to deal with “div soup” that interferes with that algorithm.

How can partnering with me on your next client project change your business?

Your clients will be wowed at how easy their site is to maintain and update, site visitors will get lightning fast page loads, and your beautiful site will stay that way (especially with white label maintenance) and get results for your clients. Your design portfolio will flourish and overflow with amazing, quantifiable gains– your clients’ traffic will improve, their website speed results will improve, their revenue will go up.

When they see these things happen, your clients will leave enthusiastic, flowery reviews on your social media and tell all their friends. Your skin will get that dewey glow. Your dog will learn to make you coffee. You’ll finally really enjoy jogging.

…Ok, so I can’t promise those last three things, but who’s to say it won’t happen now that you’ve saved all this time and effort partnering with me on your next project?

Let’s work together to take your business to the next level.

Listen to what this happy designer had to say about working with me on a recent project…

★ ★ ★ ★ ★
“My client noticed a 20% increase in website traffic within the first 2 weeks of launch. She also achieved her best Mediavine ads revenue day EVER. I have no doubt that her traffic and revenue increase is related to Kelsey’s coding. Lightweight, fast-loading, totally optimized for ads… Kelsey brought my design concept to life!”
designer headshot– Dreamworthy Designs

Gariele Wright

Dreamworthy Design

Please fill out the form to tell me about your project.

I’ll send you a link to the video behind-the-scenes tour of a custom built site. So please, fill in your deets and I’ll be in touch right away!

While you’re here…

Interested in adding recurring revenue while providing even more value to your customers?

Engage my white label WordPress care plan and get hosting included for free.