Add eCommerce to your website
If you are like many business owners, you have a website that is geared for one primary thing. Maybe that’s generating leads for your service, or getting found on the web through SEO. But in these unstable times, it’s important to be able to change course quickly. Diversifying your revenue by adding eCommerce to your website is a proactive way to rise to the challenge of owning a business in 2020.
If this describes you, let’s work together to make your website a powerful sales machine:
You’re looking for ways to supplement or replace your main revenue stream.
The most practical, immediate way to take advantage of the new digital marketing landscape is to support customers who want to buy while staying at home. eCommerce can be implemented for many business types– physical product sales, digital downloads, gift card sales, online learning, or virtual consultation, to name a few. You can be up and running 24/7 even if your normal way of conducting business is not possible.
You’re looking to stretch your marketing dollars.
Focusing on existing customers is the #1 way to get the most bang for your marketing buck– but how can you reach them if they’re staying at home more? Proactively manage your relationships with your customers by growing and nurturing a mailing list. With a receptive audience in your mailing list, you can reach out to customers with exactly what they need, when they need it, in the friendly space that is their email inbox.
You’re looking to connect more closely with your clients, virtually.
If your business relies on in-person sales, or if you are only managing relationships with your customers via social media, you may find that you are far from top-of-mind marketing-wise. But your website can be a powerful tool for managing those relationships. Adding chat tools if your customers frequently have questions, lead-magnets to entice mailing list sign-ups, and integrating email signups into your checkout flow are vital ways to stay connected long-term, no matter what!
Be open for business 24/7
Listing your physical inventory or digital offerings is an efficient way to take full advantage of the always-on digital space. And if your product or service is digital, like a product you sell on social media, a platform that you own and control– your own website– is even more important. Don’t limit your sales to the whim of someone else’s algorithm– your eCommerce website is your top salesperson, 24/7.
If you already have a WordPress website, I can add eCommerce functionality to the existing site and get you selling anything, securely and beautifully. Get started by emailing me today!